AI agency for ecommerce · Batch production · Barcelona

Your whole catalogue, produced with artificial intelligence.

We generate product imagery in batches: hundreds of SKUs with the same light, the same style and the same brand. No shoots to organise, no weeks of waiting.

Sudadera gris fotografiada en plano cenital sobre una mesa de madera, imagen de partida del lote
La misma sudadera gris puesta sobre un modelo generado con IA sobre fondo claro, resultado del lote
Source packshot Generated scene
Before · AfterDrag to compare
0Images per batch
0Average delivery
0Art direction
0Cost vs. a shoot

Custom application

Your production, in an app
that is yours.

You do not bend your way of working to fit generic software. We build the tool around your workflow: your statuses, your approvals, your file naming, your channels.

Ordering a batch, reviewing it and publishing it stop being three separate places and three email threads. They become one screen.

Production panel Your brand

New jobWorkflow · Input · Output

Step 1Workflow

We build the workflow. You pick the one this job needs.

01Sportswear · Model 1
Dark blond · mid-length hair, 26
02Sportswear · Model 2
Curly · short beard, 28
03Sportswear · Model 3
Dark hair · short cut, 23
04Kids · Model 1
Blond · short cut, 13
05Kids · Model 2
Brown hair · ponytail, 14
5 images per product
  1. Base
  2. Front
  3. Side
  4. Back
  5. Full body

Pro-quality base · 4:5 · 2K · art direction locked

Step 2Input folder

The folder holding the images the workflow runs on.

…MENMODEL 1

48 images ready

Step 3Output folder

Where you want the result to land.

…DELIVERY

240 files when it finishes

Review of batch SS26-MOD-0446 approved · 2 to redo

MOD-04-017 · front
  • Garment colour true to the reference chartPassed
  • Logo and stitching in placePassed
  • Fabric texture reads correctlyPassed
  • !Shadow under the cuff a little harshCheck
  • Framing and proportion match the batchPassed
ApproveSend backAdd a note

Every image goes through human review before it ships. Anything rejected returns to the queue on its own.

Deliveries by channelAutomatic publishing

Shopify2048 px · WebP · alt textPublished
Amazon1600 px · pure white backgroundUploading
WooCommerce1500 px · SKU namingPublished
Instagram1080 px · 4:5Published
Zalando1800 px · PNG cut-outQueued

One batch goes out with the size, background and filename each channel requires.

Production panelAn example of a bespoke interface

  • Statuses and flows mirroring your own
  • Approval by client or by team
  • Your own file naming
  • Batch and version history
  • Access for your team and suppliers
  • Connected to your store and your PIM
  • Alerts when a batch is ready
  • On your domain, under your brand
I want my own app

01 — Batch generation

One batch.
The whole catalogue.

You send us your products: photos, spec sheets or simply a CSV of your SKUs. We define the art direction once — light, background, framing, tone, shadow — and from there the system produces.

The result is hundreds of images that look like they came from the same shoot. Because, in practice, they did.

  • Packshot on pure white
  • Generative backgrounds and settings
  • Multiple angles and macro detail
  • Colour, texture and material variants
  • Lifestyle and in-use context
  • Cut-out with alpha channel (PNG)
  • Web, marketplace and ad formats
  • Human QC, image by image
1 → ∞One direction, unlimited SKUs
72 hAverage batch delivery
100%Visual consistency
Produce my catalogue
Batch #SS26-CAT-01 · Art direction approved
Generated 0 / 480 Style locked QC

Production consoleA batch in progress

Vestido infantil de flores sobre modelo, ficha de producto generada con IA sobre fondo neutro
Packshot
Bodegón de cosmética natural sobre mesa de madera, imagen de catálogo generada con IA
Cosmetics
Par de zapatillas azules de lona y piel, fotografía de producto generada con IA
Footwear
Reloj automático con correa de piel marrón en la muñeca, detalle de producto generado con IA
Accessories
Modelo con abrigo camel y bolso en una terraza parisina, imagen lifestyle generada con IA
Lifestyle · Fashion
Collar, pendientes y anillos de oro sobre bandeja de madera, bodegón de joyería generado con IA
Jewellery
Aparador de madera clara con puertas de rejilla en un interior luminoso, imagen de producto generada con IA
Home
FashionFootwearCosmetics JewelleryEyewearSport FoodHome & decor KidsTechPets

02 — AI virtual models

Models who don't exist.
Garments that do.

We place your real product on AI-generated models. No casting, no agency, no travel and no image rights that expire.

You choose age, build, skin tone, pose and setting — and replicate it across the entire catalogue with the same consistency. Changing the setting stops being a production: it becomes a decision.

  • Virtual casting tailored to your brand
  • Diverse, realistic sizes and bodies
  • Studio, street or editorial poses
  • Indoor and outdoor settings
  • The same model across every SKU
  • True fabric, colour and drape
  • No usage limits, no expiry
  • AI-generated content labelling
Get my virtual casting
Modelo virtual generada con IA vistiendo la misma sudadera gris, pose de estudio sobre fondo blanco
Modelo virtual generado con IA vistiendo la misma sudadera gris, pose de estudio sobre fondo blanco
Modelo virtual generada con IA vistiendo la misma sudadera gris, pose de estudio sobre fondo blanco
Modelo virtual generado con IA vistiendo la misma sudadera gris, pose de estudio sobre fondo blanco
Modelo virtual generada con IA vistiendo la misma sudadera gris, pose de estudio sobre fondo blanco
Modelo virtual generado con IA vistiendo la misma sudadera gris, pose de estudio sobre fondo blanco

All generated content is delivered labelled as AI-created imagery, in line with the European transparency rules (AI Act). Your brand stays covered.

Virtual castingOne garment, six models

03 — Our own studio

And when the product
calls for a camera, we have one.

We're not an agency that only writes prompts. We're photographers with our own studio in Barcelona. And some materials AI still can't handle alone: jewellery with reflections, technical fabrics, sheer textiles, metallic finishes, textures you have to see to believe.

For those, we actually shoot. Then we use that real photo as the basis for the batch: one session, one standard, and from there the whole catalogue. You decide how much of each.

  • Product photography and packshot
  • Still life and set styling
  • White and infinity backgrounds
  • Macro and material detail
  • Fashion on a real model
  • Product received at the studio
  • Hybrid session: real photo + AI batch
  • Retouching and colour profiling
1 photoIs enough to start the batch
BarcelonaOur own studio
You chooseAI only, studio only or both
Book a studio session
Studio · Barcelona
  • Cyclorama and infinity backgroundPackshot
  • Still-life table and continuous lightStill life
  • Macro lens for fabric detailTexture
  • Invisible mannequin and flat layGarment
  • Real model and shoot directionFashion
  • Colour profiling and reference chartAccuracy
01

We shoot
one real product

02

We lock
the art direction

03

We generate
the full batch

Hybrid workflowOne session, the whole catalogue

How we work

Photography workflow for
ecommerce with AI

What happens inside the studio, step by step. Four technical stages that make sure the source image is good enough to carry everything built on top of it.

Chaleco negro de canalé sobre tabla de madera junto a cartas de color y cuaderno con anotaciones técnicas de tejido y patrón
01

Technical assessment, product features and image requirements

Product analysis to define the visual approach, the style and the image requirements for each type of ecommerce.

Maniquí con chaleco negro iluminado por una ventana octogonal de estudio, con cámara sobre trípode
02

Lighting setup and capture parameters

Technical lighting preparation and capture settings to guarantee coherence, photographic quality and visual consistency.

Esquema de flujo de trabajo con modelo 3D, referencia de color y variaciones de imagen generadas con distintos modelos de inteligencia artificial
03

Traditional photography or integration through AI algorithms

Studio product photography and, where needed, integration through artificial intelligence to generate virtual models and visual variations.

Monitor con un jersey azul en proceso de retoque y ajuste de color, junto a una carta de color y una tableta gráfica
04

Colour adjustment and optimisation for digital platforms

Post-production and image optimisation for ecommerce, marketplaces and digital platforms, protecting colour, texture and visual consistency.

Producing at scale isn't producing worse. It's no longer doing the same thing a thousand times over.

— The way we work

04 — Integration & automation

From AI to your product page.
Hands off.

Generating the images is half the job. The other half is getting them into your store with the right filename, the right weight and the right format for each channel. We automate that too.

Input

CSV, feed or photos

Your SKUs, product data and spec sheets, in whatever format you already use.

Standard

Art direction

We define and lock the style with a pilot batch you approve.

Production

Batch generation

The system produces every variant with the style locked.

Control

Human QC

Image-by-image review: colour, shape, logo, texture and detail.

Output

Upload to your store

SKU naming, per-channel formats and automatic publishing.

What you stop doing by hand

  • Renaming files one by one
  • Cropping and resizing per channel
  • Compressing without losing quality
  • Writing the alt text for every image
  • Ordering the gallery on each listing
  • Uploading every SKU manually
  • Checking which product ended up with no photo
  • Doing it all again next season

Where we deliver

Shopify WooCommerce PrestaShop Magento Amazon Zalando Miravia El Corte Inglés PIM / DAM Google Drive FTP / S3 Your own API
SKUAutomatic naming
SEOGenerated alt text
×5Formats per channel

05 — How we work

From a CSV to a catalogue
that's already selling.

A short method with no fluff. Every stage ends with something you can see, approve and measure. We never scale a style you haven't signed off first.

01

Briefing

We analyse your catalogue, your brand, your channels and the real number of SKUs.

Deliverable: production plan

02

Pilot batch

We produce one real product in every variant until the style is exactly yours.

Deliverable: approved art direction

03

Production

We generate the full batch with the style locked and human QC image by image.

Deliverable: full catalogue

04

Delivery & integration

Naming, per-channel formats, alt text and automatic upload to your store or marketplace.

Deliverable: listings published

06 — Packages

Start small.
Scale when it works.

Three ways in. Almost everyone starts with the pilot batch: it's the cheapest way to check whether the style works on your product before producing the whole catalogue.

A / 01

Pilot Batch

To validate the art direction before scaling.

Fixed price · Delivered in 48 h

  • 1 real product, yours
  • Up to 15 final images
  • Packshot + 2 settings
  • 2 rounds of adjustments
  • Deducted from your first full batch
Request a pilot
A / 02

Catalogue Batch

The standard for an ecommerce store refreshing its collection.

Per SKU · Delivered in 72 h

  • Up to 100 SKUs per batch
  • Packshot + angles + detail + background
  • Colour and material variants
  • PNG cut-out + SKU naming
  • Web, marketplace and social formats
  • Human QC image by image
Quote my catalogue
A / 03

Brand Batch

Ongoing production for living catalogues and teams that never stop.

Monthly fee · Recurring deliveries

  • Unlimited SKUs by agreement
  • AI virtual models included
  • Lifestyle, campaign and ad creative
  • Store integration + API
  • Brand visual style guide
  • Named contact and priority queue
Talk volume

The price per image drops as the batch grows. Tell us how many SKUs you have and we'll give you a firm figure within 24 h.

07 — Cases

The same problem,
solved at different scales.

Four examples of what happens when you stop treating every photo as its own production. Each case with its problem, its solution and its result.

Esquema del caso: 120 referencias nuevas por temporada y un estudio saturado; dirección de arte fija validada en un piloto y generación por lotes de cuatro imágenes por referencia; 480 imágenes en una semana y colección publicada antes del lanzamiento
Fashion · Seasonal batch

480 images in one week

Problem
120 new SKUs every season and a studio that couldn't keep up on either time or budget.
Solution
A fixed art direction validated in a pilot, then batch generation of four images per SKU.
Result
Collection published before launch, not three weeks after it.
Comparación del caso: arriba, decenas de fotos de cosmética con luces, fondos y encuadres distintos; abajo, el mismo catálogo reconstruido en una cuadrícula uniforme con luz y encuadre unificados
Cosmetics · Consistency

One perfect packshot, replicated 200 times

Problem
Every SKU had been shot by a different person: lighting, shadows and framing that didn't match.
Solution
The entire catalogue rebuilt under a single lighting and framing standard.
Result
A store grid that finally looks like one single brand.
Esquema del caso: el problema de un rodaje con muchas modelos y equipo, la solución de un casting virtual fijo de seis modelos IA reutilizado en todas las colecciones, y el resultado de un catálogo con diversidad real a coste marginal
Fashion · Virtual models

Six models without a single shoot day

Problem
They needed every garment shown on diverse bodies, but casting costs made monthly repeats impossible.
Solution
A fixed virtual casting of six AI models, reused across every collection.
Result
Real diversity on the listing, at marginal cost per garment.
Esquema del caso: un mismo catálogo enviado a cinco marketplaces que exigen formatos, fondos y nomenclaturas distintos; un pipeline automatizado adapta tamaños, elimina fondos, nombra por SKU y genera alt text, y las fichas se publican el mismo día sin rechazos
Marketplace · Automation

One catalogue, five channels, five formats

Problem
Every marketplace demanded a different size, background and naming scheme. All done by hand.
Solution
An automated per-channel export pipeline with SKU naming and SEO alt text.
Result
Zero listing rejections. Published the same day.

08 — Who it's for

How much catalogue are you
leaving unproduced?

Tap each profile to see what we'd build with you.

09 — Impact

What changes when you produce in batches.

0Cost per imageversus traditional production
0Speed to publishfrom weeks to hours
0Visual consistencyone single art direction
0Shoots requiredto start producing

10 — Questions

What people ask us
before we start.

It means producing every image in a catalogue under a single art direction, in one process, instead of photographing each SKU separately. We define the light, background, framing and tone once; the system then generates every variant you need. The result is a coherent catalogue in which no listing looks out of place.

In most cases, no. With good reference photos — even phone shots — we can work remotely from anywhere in the world. We only ask for the physical product when the material behaves in a very particular way: jewellery with complex reflections, technical fabrics or metallic finishes where accuracy is critical.

In commercial terms, no. Quality control is what makes the difference: every image goes through human review checking true colour, proportions, logos, stitching and texture. What we always do is label the content as AI-generated, as European transparency rules require. Hiding it isn't an option — and isn't necessary.

A standard batch runs between 300 and 800 final images, usually equal to 80–200 SKUs with several views each. Beyond that we work in weekly waves so you can start publishing while we keep producing. There's no real ceiling: we've scoped catalogues of several thousand SKUs.

Yes, provided two things hold: the image must not mislead about the real product you're selling, and the generated content must be properly identified. We deliver everything labelled and give you the guidance for your own site. And because no real people are involved, there are no image rights to license and no expiry date: you can use the material indefinitely.

That's exactly why the pilot batch exists. We never produce the full catalogue until you've approved the art direction on a real product of your own. The pilot includes rounds of adjustments and its cost is deducted from your first full batch. If you decide not to continue after the pilot, there's no commitment.

Yes. We have our own studio in Barcelona and we come from product photography, not from software. You can book AI production only, the studio session only, or the most common route: we shoot one real product and use that image as the basis for generating the rest of the batch. That's what works best with jewellery, technical fabrics, sheer textiles and metallic finishes, where material accuracy is non-negotiable.

Fashion is where the volume pressure is greatest, but the method works just as well for cosmetics, jewellery, footwear, eyewear, food, home, decor, sport, tech and industrial products. If you have a lot of SKUs and need them all to look equally good, you're a fit.

Yes. We deliver with SKU naming, per-channel formats and SEO-ready alt text, and we can publish straight to Shopify, WooCommerce, PrestaShop, Magento or marketplaces. If you use a PIM or DAM, we connect via API or drop the files into Drive, FTP or S3 in whatever structure you use.

11 — Contact

Tell us how many
SKUs you have.

That's enough for us to give you a firm figure within 24 hours. No endless calls, no twenty-page proposals.

Emailproia.escala@gmail.com WhatsApp+34 699 275 789 →
BaseBarcelona · We work remotely and on site at our studio
Reply timeUnder 24 working hours
Message received.

We'll get back to you within 24 working hours with a first estimate for your batch.

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Email us straight at proia.escala@gmail.com or WhatsApp +34 699 275 789 and we will pick it up anyway.

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