
Technical assessment, product features and image requirements
Product analysis to define the visual approach, the style and the image requirements for each type of ecommerce.
AI agency for ecommerce · Batch production · Barcelona
We generate product imagery in batches: hundreds of SKUs with the same light, the same style and the same brand. No shoots to organise, no weeks of waiting.


00 — What we do
An ecommerce store doesn't need one nice photo. It needs hundreds, all to the same standard, ready to upload and refreshed every season. That is exactly the problem we solve: industrial visual production with studio-grade art direction.
From 10 to 10,000 images with a single visual identity. Packshots, generative backgrounds, angles, colour variants and lifestyle. One batch, the whole catalogue.
See the service → 02Your garment or product on photorealistic AI-generated models. Unlimited ages, body types, poses and settings. No casting, no image rights.
See the service → 03When the material demands it, we actually shoot it: jewellery, technical fabrics, sheer textiles. One real session that then feeds the entire batch.
See the service → 04We connect production to your store: SKU naming, per-channel formats, alt text SEO and automatic upload to Shopify, WooCommerce or marketplaces.
See the service →Custom application
You do not bend your way of working to fit generic software. We build the tool around your workflow: your statuses, your approvals, your file naming, your channels.
Ordering a batch, reviewing it and publishing it stop being three separate places and three email threads. They become one screen.
New jobWorkflow · Input · Output
Step 1Workflow
We build the workflow. You pick the one this job needs.
01Sportswear · Model 1
02Sportswear · Model 2
03Sportswear · Model 3
04Kids · Model 1
05Kids · Model 2Pro-quality base · 4:5 · 2K · art direction locked
Step 2Input folder
The folder holding the images the workflow runs on.
…MENMODEL 1Step 3Output folder
Where you want the result to land.
…DELIVERYReview of batch SS26-MOD-0446 approved · 2 to redo
MOD-04-017 · frontEvery image goes through human review before it ships. Anything rejected returns to the queue on its own.
Deliveries by channelAutomatic publishing
One batch goes out with the size, background and filename each channel requires.
Production panelAn example of a bespoke interface
01 — Batch generation
You send us your products: photos, spec sheets or simply a CSV of your SKUs. We define the art direction once — light, background, framing, tone, shadow — and from there the system produces.
The result is hundreds of images that look like they came from the same shoot. Because, in practice, they did.
Production consoleA batch in progress







02 — AI virtual models
We place your real product on AI-generated models. No casting, no agency, no travel and no image rights that expire.
You choose age, build, skin tone, pose and setting — and replicate it across the entire catalogue with the same consistency. Changing the setting stops being a production: it becomes a decision.






All generated content is delivered labelled as AI-created imagery, in line with the European transparency rules (AI Act). Your brand stays covered.
Virtual castingOne garment, six models
03 — Our own studio
We're not an agency that only writes prompts. We're photographers with our own studio in Barcelona. And some materials AI still can't handle alone: jewellery with reflections, technical fabrics, sheer textiles, metallic finishes, textures you have to see to believe.
For those, we actually shoot. Then we use that real photo as the basis for the batch: one session, one standard, and from there the whole catalogue. You decide how much of each.
We shoot
one real product
We lock
the art direction
We generate
the full batch
Hybrid workflowOne session, the whole catalogue
How we work
What happens inside the studio, step by step. Four technical stages that make sure the source image is good enough to carry everything built on top of it.

Product analysis to define the visual approach, the style and the image requirements for each type of ecommerce.

Technical lighting preparation and capture settings to guarantee coherence, photographic quality and visual consistency.

Studio product photography and, where needed, integration through artificial intelligence to generate virtual models and visual variations.

Post-production and image optimisation for ecommerce, marketplaces and digital platforms, protecting colour, texture and visual consistency.
Producing at scale isn't producing worse. It's no longer doing the same thing a thousand times over.
— The way we work
04 — Integration & automation
Generating the images is half the job. The other half is getting them into your store with the right filename, the right weight and the right format for each channel. We automate that too.
Your SKUs, product data and spec sheets, in whatever format you already use.
We define and lock the style with a pilot batch you approve.
The system produces every variant with the style locked.
Image-by-image review: colour, shape, logo, texture and detail.
SKU naming, per-channel formats and automatic publishing.
05 — How we work
A short method with no fluff. Every stage ends with something you can see, approve and measure. We never scale a style you haven't signed off first.
We analyse your catalogue, your brand, your channels and the real number of SKUs.
Deliverable: production plan
We produce one real product in every variant until the style is exactly yours.
Deliverable: approved art direction
We generate the full batch with the style locked and human QC image by image.
Deliverable: full catalogue
Naming, per-channel formats, alt text and automatic upload to your store or marketplace.
Deliverable: listings published
06 — Packages
Three ways in. Almost everyone starts with the pilot batch: it's the cheapest way to check whether the style works on your product before producing the whole catalogue.
To validate the art direction before scaling.
Fixed price · Delivered in 48 h
The standard for an ecommerce store refreshing its collection.
Per SKU · Delivered in 72 h
Ongoing production for living catalogues and teams that never stop.
Monthly fee · Recurring deliveries
The price per image drops as the batch grows. Tell us how many SKUs you have and we'll give you a firm figure within 24 h.
07 — Cases
Four examples of what happens when you stop treating every photo as its own production. Each case with its problem, its solution and its result.




08 — Who it's for
Tap each profile to see what we'd build with you.
09 — Impact
10 — Questions
It means producing every image in a catalogue under a single art direction, in one process, instead of photographing each SKU separately. We define the light, background, framing and tone once; the system then generates every variant you need. The result is a coherent catalogue in which no listing looks out of place.
In most cases, no. With good reference photos — even phone shots — we can work remotely from anywhere in the world. We only ask for the physical product when the material behaves in a very particular way: jewellery with complex reflections, technical fabrics or metallic finishes where accuracy is critical.
In commercial terms, no. Quality control is what makes the difference: every image goes through human review checking true colour, proportions, logos, stitching and texture. What we always do is label the content as AI-generated, as European transparency rules require. Hiding it isn't an option — and isn't necessary.
A standard batch runs between 300 and 800 final images, usually equal to 80–200 SKUs with several views each. Beyond that we work in weekly waves so you can start publishing while we keep producing. There's no real ceiling: we've scoped catalogues of several thousand SKUs.
Yes, provided two things hold: the image must not mislead about the real product you're selling, and the generated content must be properly identified. We deliver everything labelled and give you the guidance for your own site. And because no real people are involved, there are no image rights to license and no expiry date: you can use the material indefinitely.
That's exactly why the pilot batch exists. We never produce the full catalogue until you've approved the art direction on a real product of your own. The pilot includes rounds of adjustments and its cost is deducted from your first full batch. If you decide not to continue after the pilot, there's no commitment.
Yes. We have our own studio in Barcelona and we come from product photography, not from software. You can book AI production only, the studio session only, or the most common route: we shoot one real product and use that image as the basis for generating the rest of the batch. That's what works best with jewellery, technical fabrics, sheer textiles and metallic finishes, where material accuracy is non-negotiable.
Fashion is where the volume pressure is greatest, but the method works just as well for cosmetics, jewellery, footwear, eyewear, food, home, decor, sport, tech and industrial products. If you have a lot of SKUs and need them all to look equally good, you're a fit.
Yes. We deliver with SKU naming, per-channel formats and SEO-ready alt text, and we can publish straight to Shopify, WooCommerce, PrestaShop, Magento or marketplaces. If you use a PIM or DAM, we connect via API or drop the files into Drive, FTP or S3 in whatever structure you use.
11 — Contact
That's enough for us to give you a firm figure within 24 hours. No endless calls, no twenty-page proposals.
We'll get back to you within 24 working hours with a first estimate for your batch.
Email us straight at proia.escala@gmail.com or WhatsApp +34 699 275 789 and we will pick it up anyway.